What is Key Retailing?
Key Retailing is a new "way of life" for Kroger. It's how the company runs. It's a system that is meant to keep all the stores in sync, having each store being run the same way, and selling all of the same products. It's also a way to go about business in a more cost-effective way, to maximize profits.
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Why Doesn't it work?
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Key Retailing
The idea behind Key Retailing is to have all stores do everything one way.